Designing an online fashion retail store, or a style blog for your personal expression, can be tricky. Fashion is one industry, where looks matter more than anything else. Whenever a visitor visits a website, they are either impressed enough to browse or they are not. Some of the best fashion portals, including ecommerce sites, are those that have great visual value and instant impression. So, how can you create such impressive websites for the fashion niche? We have a few suggestions below for your help.
Prototyping a website
It is absolutely important to check and try different design elements for a fashion portal. This is called prototyping, and for this specific niche, the need for it is even more relevant, given that every element on a given portal has to work together. If you don’t have the budget to get a designer onboard, or want to try things without relying on a third-party service, you should check for the best website builder with maximum features.
Using a website builder
Website builders often have ‘drag & drop’ features, so you can pretty much try all the ideas. Yes, some of the features, themes and templates are paid, but even if you choose to pay for the right things, you would save more on the final cost. Not to forget, you are in complete charge of how a website would look like. Make sure that you check online for reviews of website builders to find the ideal one. Generally speaking, Shopify is great for fashion ecommerce sites, while you can try Wix or Weebly for websites and blogs that are more focused on content and images.
The creativity in design – Follow the trends
Most fashion websites are often more focused on specific products and visual content. Images often take precedence over textual content, although the latter is still important for SEO and marketing needs. You may want to reduce the effects and design elements, so that the entire attention is on the images. The color scheme needs to be minimal. The use of softer and pastel shades has increased considerably in recent years. Another trend is the use of bright, bold images. If you are running a fashion blog, your photos and images better be original and unique. Once you are sure of your plan, invest in a good camera.
Finally, do get inspired from other sites. Sometimes the best ideas are borrowed and tweaked aptly!